As many of you have been aware, I have posted PIF and PSA reviews in the past. These videos have have a really niche audience. PSAs and PIFs, if done right, will probably make someone do whatever it is the ad is encouraging. If done wrong, though, and your ad gets pulled. These ads are known for their nightmare fuel. In fact, there is an entire page on the TVTropes website dedicated to showing examples of scary PSAs and PIFs.]
Some notable (and infamous) examples include:
Smokey Bear: Mask (1973, United States) (Note: this is the 1980 version of the PSA, the original had a creepier mask and a different Smokey Bear puppet.)
SWR Television: Day Trip (1999, Germany)
National Society for the Prevention of Cruelty to Children: Cartoon (2002, United Kingdom)
Mothers Against Drunk Driving: Emily (2000s, Canada)
Council for the Welfare of Children: Doll (1997, Philippines)
Smokey Bear: Paper Family (1984, United States)
UNICEF: Smurfs (2005, Belgium)
Concerned Children's Advertisers: Hip Choice (1993, Canada)
Partnership for a Drug-Free America: Rachael Leigh Cook (1998, United States)
There are many more, but I narrowed it down to the 10 mentioned here. You can find more examples here: tvtropes.org/pmwiki/pmwiki.php/nightmarefuel/publicserviceannouncement.
